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DEE GROSSMANN

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Rebecca Taylor

Design Direction & UX/UI

[05]

Rebecca Taylor is a lifestyle brand defined by its unique signature: femininity with an edge. Their approach to contrast—bold prints with rich textures, intricate details with effortless wear, and unexpected moments of magic—creates a modern, elevated aesthetic. I aimed to bring that same spirit to the Rebecca Taylor website. I channeled the brand’s sense of alchemy by blending serif and sans-serif typography, allowing imagery to breathe while still commanding attention, and incorporating subtle, sparkling elements. The result is a site with refined lift and a touch of Parisian cool.

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