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M.Gemi
Creative Direction
[04]
Italy wasn’t just a backdrop—it was an essential part of the story. I wanted to celebrate M.Gemi’s Italian roots by capturing the spirit of the culture in iconic, evocative locations that felt both timeless and alive. Through a mix of model and product-focused imagery, we highlighted the brand’s core selection and classic silhouettes, creating a visual narrative that felt layered, luxurious, and unmistakably Italian—where tradition meets modernity in every frame.
Credits: Creative Direction: Dee Grossmann, Photographer: Antonio Dicorato, Photographer Asst.: Grace Mazzucchi, Hair and Makeup: Eddy Scudo, Stylist: Mariangela Filippin, Production: The Maptique, Models: Victoria Plum @ Wonderwall Natalie @ Esprit.
